You searched for: "*"

The results has been filter on Authors containing Marcel Corstjens.
ANA has found 2 results for you, in 147 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Evaluating the impact of marketing mix variables on market shares

The goal of this paper is to evaluate the potential of marketshare models as decision-support tools. We apply systematically different versions of market-share models to a reasonably large set of state-of-the-art quality data (excluding, however,...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Authors: Marcel Corstjens, Gilles Laurent, Françoise Rostand
October 8, 1987
×

Citation

Corstjens, Laurent and Rostand (1987a, October 08). Evaluating the impact of marketing mix variables on market shares. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/evaluating-the-impact-of-marketing-mix-variables-on-market-shares


Research papers

Resource-otp

In this paper we describe a rather unusual decision support system which has been developed to help managers to take various kinds of resource allocation decisions, has a knowledge base which comprises causal models and it has an optimisation based...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Authors: Madan G. Singh, R. Cook, Marcel Corstjens
June 4, 1986
×

Citation

Singh, Cook and Corstjens (1986a, June 04). Resource-otp. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/resource-otp